The Objective →

Design a logo for a homebuilding company, Homebound.

THE COMPANY →

COMPANY + INDUSTRY

A full service custom homebuildier which provides everything to build a home ranging from design, permit, and custom building.

COMPETITIVE LANDSCAPE

KBM GROUP
A company focused on construction and engineering service.

MIKE GREER HOMES
A company which operates as aconstruction company that designs and builds a new home.

BEAVER MOUNTAIN LOG HOMES
A company specialized in building homes.

F.B. HARDING
An electrical contracting company.

All the companies that are mentioned were founded in the 90s, thus they might had built stronger brand and name in the industry when compared to Homebound which was founded a few years ago. However, there is no company in the industry that offers the full service like Homebound.

sources: https://craft.co/ homebound/competitors

WHAT THE SITE SAYS →

“We’re a technology-enabled homebuilder simplifying the journey to a custom built home.”

“Customize your home, track progress, and connect with your team through our streamlined online portal.”

“We have specialized teams to support you at every step of your journey.”

The build process
1. Financing
2. Architecture & Design
3. Lot preparation
4. Construction
5. Move in

HEADLINES ABOUT THEM →

HOW CALIFORNIA’S WILDFIRES INSPIRED A FASTER, CHEAPER WAY TO BUILD HOMES
https://www.fastcompany.com/90632265/ how-californias-wildfires-inspired-a-faster-cheaper-way-to-build-homes

THIS STARTUP WANTS TO USE TECHNOLOGY TO HELP SOLVE AUSTIN’S HOUSING SHORTAGE PROBLEM
https://techcrunch. com/2021/04/14/ homebound-a-tech-enabled-general-contractor-aims-to-help-solve-austins-housing-shortage-problem/

SANTA ROSA CONSTRUCTION COMPANY BRINGS HIGH-TECH VISION TO A TRADITIONAL TRADE
https://www.pressdemocrat. com/article/industrynews/ santa-rosa-construction-company-brings-high-tech-vision-to-a-traditional-tr/

HOW HOMEBOUND IS CHANGING THE HOMEBUILDING PROCESS
https://finance.yahoo. com/video/homebound-changing-homebuilding-process-211054662.

THIS STARTUP ALLOWS YOU TO CUSTOM BUILD YOUR HOME VIRTUALLY
https://finance.yahoo.com/ news/startup-welcome-homes-allows-you-tocustom-build-your-home-virtually-201655181.html

SWOT

ANALYSIS →

STRENGTHS

The first one in the industry that provides full service home building experience.

A great concept accompanied by technology which makes bulding home much easier.

It claims to be the fast and cheaper way of building homes.

Its remote service can reach clients from anywhere in the world.

WEAKNESSES

The company is new and does not have years of experience unlike its peers in the industry.

Full service home building might limit the clients involvment in the process.

OPPORTUNITIES

The company found its opportunities from the wildfires in California and had helped many people rebuild their homes.

They are grabbing the opportunity of building many homes in Texas to accomodate many who moved from California to Texas for cheaper living expenses and better job opportunities.

The demand of homes are increasing during the pandemic.

THREATS

Newer competitors with better technology and concept.

Housing demand is decreasing as the prices go up after the pandemic.

ATTRIBUTES →

MARKETING POINTS

TECHNOLOGY

FULL-SERVICE

HOME BUILDER

FASTER AND CHEAPER

FIRST IN THE INDUSRTY

WHAT THE NEWS SAY

AUSTIN HOUSING

CALIFORNIA WILDFIRES

HIGH-TECH

VIRTUAL CUSTOM BUILD

HOUSING DEMAND

BIG INVESMENT

THOUGHTS + IMPRESSIONS

PROBLEM SOLVER

INNOVATIVE

NEWCOMER

FEMALE CEO

WORDS CONNECTIONS →

BRAINSTORM THE DIRECTION OF THE BRAND BY LISTING WORDS.

TECHNOLOGY

new
computer
next generation
virtual
practical
easy access
less human
robot
24/7 access
less physical
smartphone
application

FULL-SERVICE

less hassle
less involvement
full trust
deadline
right schedule
time tracking
time management
no knowledge needed
non experience clients

HOME BUILDER

construction
mexican
expensive
time consuming
couple fights
booming business

FASTER AND CHEAPER

efficient
time saving
everyone needs
easy
accessible
painless
good experience
pleasant
happy

FIRST IN THE INDUSTRY

inventor
founder
great concept
creative
problem solver
opportunities taken
innovators
first experience
unique problems
might create followers
market creator

AUSTIN HOUSING

cheaper tax
living expenses
californians
hot weather
climate change
san francisco

CALIFORNIA WILDFIRES

climate change
media attention
big news
celebrities
housing
summer
animals

HIGH TECH

younger generation
solving problems
modern solution
attract consumers
easy update
improvement
software
fast response
robot customer service

VIRTUAL CUSTOM BUILD

worldwide
efficient
fast connection
3D model
virtual homes
colors on screen
real vs virtual
online game technology
the sims

HOUSING DEMAND

pandemic
inflation
mortgage rate
housing price
high demand
californians

BIG INVESTMENT

startups
promising
high budget
big spending
market
company value
finance

PROBLEM SOLVER

innovator
creative thinker
real life problems
opportunities
supply and demand
risk taker
original
ideas

INNOVATIVE

new invention
inspiring
new ideas
original
not a follower
new things
fresh brand
hot products

NEWCOMER

daring
fresh
innovative
less experience
more guts
more ideas
tech smart
new generation
younger audience

FEMALE CEO

girl boss
female in power
gender equlity
strong
smart

ASSISTANT

agent
helper
manager
secretary
practical
time saving

EASY

light
flowy
water
calm
peaceful
no stress
breeze
wind

MOODBOARD →

Create a moodboard to determine the visual direction.
The keywords are picked from the word listing brainstorm (easy, smooth, flowy, organic, natural, stress free, no hard edges).

LOGO SKETCHES →

DRAW LOGO SKETCHES TO FIND A PREFECT REPRESENTATION OF THE BRAND THAT IS easy, smooth, flowy, organic, natural, stress free, AND no hard edges.

FINAL LOGO &

STYLE GUIDE →

MOCKUPS →

CREATE MOCKUPS WITH THE LOGO.