The Objective →

DESIGN A CAR WRAP.

Concept →

Designing a vehicle wrap for a craft beer brand in Colorado, Odell Brewing.

The vehicle will be used to deliver beers to the local restaurants while at the same time, working as an advertisement. The vehicle in the concept is a Mercedes Benz Sprinter, a van which commonly used for business purposes. The idea is drawn from the Psychedelic art movement. It will have a tipsy, dreamy, colorful visual which suits the theme of alcoholic beverages.

MOODBOARD →

Collect inspirations from the web to help finding the color and style.

SKETCHES →

CREATE DIGITAL SKETCHES TO HELP FINDING DESIGN DIRECTION.

DRAFT →

CREATE DESIGN FOR ALL SIDES OF THE CAR.

FINAL DESIGN →

Create mockups for the design.

PHOTOS →

Take the mockups and add background images to show how design will look in real life settings.